The House of Impact

Two disciplines.
One House.

We work in two disciplines — Consulting and Training. The first defines direction, the second transmits savoir-faire. Together they shape the culture, capability and discipline of an exceptional brand.

Maud Fanjeau

Advisor

MAUD
Fanjeau

In Practice

Maud Fanjeau spent over twenty years at the heart of luxury and ultra-luxury environments — not as a spectator, but in leadership positions where standards were uncompromising and performance was constantly visible.

Discipline

Behavioural Dynamics Advisor

Location

Paris — Monaco

The Brief

Maud Fanjeau spent over twenty years at the heart of luxury and ultra-luxury environments — not as a spectator, but in leadership positions where standards were uncompromising and performance was constantly visible.

Beginning at Audi before rising through Porsche Paris and later leading Ferrari in Monaco, she developed teams and operations in high-stakes ecosystems shaped by pressure, power dynamics, image, expectation and constant decision-making.

These years forged a deep understanding of socio-cognitive dynamics and human behavior under pressure — particularly in environments where emotional regulation, leadership posture, and clarity directly influence performance.

Today, Maud focuses on what organizations rarely address, yet what ultimately defines long-term excellence: how people think, react, decide, and behave when complexity, pressure and uncertainty collide.

Her work moves beyond traditional leadership models and operational processes, exploring the invisible mechanisms that shape behavior — including cognitive biases, dissonance, authority, emotional regulation, decision quality and power dynamics.

Through this lens, she helps leaders, managers, and organizations sustain coherence, clarity, and authority where it matters most: in real environments, under real pressure.

Trusted By

A partial index of maisons and institutions with whom the work has taken place — disclosed by consent. All ongoing engagements remain confidential.

Audi

Porsche Paris

Ferrari Monaco

Audi

Porsche Paris

Ferrari Monaco

The Record

Credentials

  • 0120+ years in luxury and ultra-luxury leadership environments
  • 02Leadership experience across automotive and high-performance luxury sectors
  • 03Team leadership across high-stakes operational ecosystems

Engage

WORK WITH Maud Fanjeau

For consulting, transformation programs, and executive collaborations.

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