David Anderson is a C-suite business leader and strategic advisor with more than 25 years of international experience across branding, marketing, commercial transformation and customer-driven business strategy.
With a career spanning hospitality, aviation, entertainment, education and experiential industries, David has developed a multidisciplinary approach that bridges commercial performance with brand evolution and customer experience.
Graduating with an Honours Degree in Aeronautical Engineering from the University of Glasgow, he began his career within the airline industry before expanding into leadership roles across globally recognised hospitality and travel brands.
His leadership experience includes senior positions with IHG Hotels & Resorts, where he led the global repositioning of the InterContinental brand and oversaw branding and marketing functions across Asia, the Middle East and Africa.
At Hilton International, he played a key role in repositioning Hilton within the UK & Ireland leisure sector, while additional executive leadership positions include British Airways, Hand Picked Hotels as Chief Commercial Officer, and Virgin Australia as Senior Vice President of Brand Strategy & Performance.
Today, through his consultancy practice, David advises brands and organisations on experiential positioning, strategic transformation, commercial growth and long-term customer relevance.